Twenty former Snap executives, fresh from building one of the most influential social platforms, have pooled their capital to back the next wave of AI-powered consumer and social startups. This new angel fund, Ghost Angels, aims to significantly influence the early-stage market, focusing on companies that leverage artificial intelligence for consumer engagement.

The venture capital landscape currently sees many broad AI funds. However, Ghost Angels is carving out a highly specialized niche based on deep operational experience, distinguishing itself from generalist investors.

This highly specialized approach, backed by significant industry experience, positions Ghost Angels to identify and nurture early-stage AI companies that might be overlooked by broader funds, potentially shaping the future of consumer AI.

Early Bets and Investment Focus

Ghost Angels targets pre-seed to seed AI startups in social media and consumer sectors, according to TechCrunch. The fund has already backed at least five companies, reports Thenextweb. This rapid deployment into a specific market segment reveals the fund's intent: to leverage its founders' deep operational experience from Snap, offering a battle-tested lens for evaluating AI startups in the consumer social domain. This unique perspective allows them to not just invest, but to actively guide companies within a sector they intimately understand.

The Strategic Niche: AI in Social Media

Max Rivera, Snap's former head of global partnerships, launched Ghost Angels in 2025, according to Thenextweb. The fund has quickly backed at least five companies, as noted by Techechelon. This swift action, coupled with a hyper-specific focus on AI social media, enables Ghost Angels to not just find, but actively cultivate disruptive applications. Their founders' direct experience provides an unparalleled edge in a competitive and rapidly evolving sector. This aggressive, targeted deployment suggests a calculated move to establish early dominance, seizing opportunities before larger, more generalist funds can even recognize the emerging trends in AI social media.